AGN IT SERVICES

Zoho Authorized Partner

Zoho CRM Implementation for Illustrado

Client Overview

Illustrado is a fast-growing branding and content creation agency serving businesses across different sectors. As their client base and service offerings expanded, they needed a centralized, automated, and scalable CRM to manage leads, streamline workflows, and improve customer engagement.
To achieve this, Illustrado partnered with AGN IT Services LLC for a complete Zoho CRM implementation and automation setup.

The Challenges

Before adopting Zoho CRM, Illustrado faced several operational hurdles:

1. No Centralized Lead Management  

Customer information was scattered across emails, spreadsheets, WhatsApp, and Monday.com, leading to delays, confusion, and missed opportunities.

2. No Proper Sales Pipelines  

The company required two separate pipelines—Branding and Content Creation—but their existing CRM lacked structure and visibility.

3. Manual Follow-ups & Repetitive Work  

Teams spent too much time sending reminders, emails, and updating client stages manually.

4. Poor Task Accountability  

There was no tracking system for who was responsible for which lead or project task.

5. Lack of Automated Workflows  

Existing automation was broken, leading to inconsistent follow-up cycles and delays in client onboarding.

6. No Communication Integrations  

WhatsApp, telephony, Zoom, and email tools were not integrated with the CRM, resulting in scattered communications.

7. Difficulty Tracking Client Progress  

Without dashboards or reporting, decision-making was slow and heavily dependent on manual updates.

Solution Delivered by AGN IT Services

AGN implemented a fully customized Zoho CRM ecosystem designed around Illustrado’s internal processes.

Complete CRM Setup & Customization

AGN structured the entire CRM with customized fields, modules, and layouts tailored for Illustrado’s branding and content services.
This included:

  • Leads, Contacts, Accounts, and Deals modules
  • Custom data fields
  • Segmented views
  • Formatted layouts for better visibility

Two Dedicated Sales Pipelines

AGN created two structured pipelines, each with 5–6 clearly defined stages:

  • Branding Pipeline
  • Content Creation Pipeline

These pipelines gave Illustrado end-to-end visibility from lead acquisition to project delivery.

Automation & Workflows (6+ Intelligent Rules)  

AGN built smart automation to eliminate manual tasks, including:

  • Auto lead assignment
  • Automated follow-up reminders
  • Task creation workflows
  • Email notifications
  • Lead stage updates
  • Follow-up tracking rules
  • Reminder alerts for pending responses

This ensured no lead or task slipped through the cracks.

WhatsApp & Telephony Integration

AGN integrated:

  • WhatsApp (via Gallabox)

  • Telephony system
  • Email templates
  • Zoom for client meetings
  • External forms for lead capture

Key benefits included instant message tracking, templated WhatsApp replies, and automated onboarding sequences.

Customer Data Migration

Over 200+ client records were cleaned, structured, and migrated from Monday CRM into Zoho CRM without data loss.

Post-Payment Client Onboarding Workflow

AGN built a 6-step automated onboarding journey, triggered after a client makes payment.
The workflow included:

  • Payment confirmation
  • Welcome email
  • Team introduction
  • Required documents checklist
  • Project kickoff update
  • Internal task assignment

Dashboards & Reporting

AGN created custom dashboards to give management complete visibility of:

  • Total leads
  • Sales pipeline performance
  • Follow-up activity
  • Deal conversion ratio
  • Weekly and monthly performance insights

Training & Post Implementation Support

AGN provided:

  • 4 hours of detailed CRM training
  • 10 hours of Client Success Program
  • 2 months of unlimited support

This ensured Illustrado’s team quickly adapted to the new system.

Key Results

Centralized database for all customers  

✔ 60% faster lead follow-up cycle  

✔ Automated sales pipelines for branding & content services  

✔ Better team accountability with assigned tasks and reminders  

✔ Real-time visibility through dashboards  

✔ Improved communication via WhatsApp & telephony integrations  

✔ Time savings through automated workflows  

✔ A scalable CRM ready to grow as the company expands  

Conclusion

The Zoho CRM implementation by AGN IT Services LLC helped Illustrado transform its operational structure, automate key workflows, and enhance customer management.
The company now runs a fully optimized CRM ecosystem that supports growth, efficiency, and better client experiences—setting a solid foundation for future expansion.

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